divemart is a non-commercial website. It is not trying to sell you anything. There are no irritating advertisements. You cannot pay to be listed on divemart, or to receive a favourable review.

There is no subscription fee or login required to view any of the reviews on divemart. The site is entirely accessible to everybody for free.

So why do we do it? A group of dive instructors realised that there is a distinct lack of accurate information about dive locations on the web, and that something needed to be done to address this problem.

How can we do this if we aren't making any money? The founder of divemart, Andrew Coldron, a former dive instructor, has a web design company. As a result, design and hosting of divemart is free.

The site is written to develop itself, all reviews and feedback from divers can be updated automatically online, so once again it does not cost us anything to maintain the website.

As we are a non commercial website, we are receiving very generous support from many dive magazines and have offers of editorials scheduled to feature in 2007/8.

Most importantly, divemart relies on the help of
the diving community and in particular dive clubs throughout the UK. Through their support and the efforts of divers, we are creating the largest database of independent, unbiased location reviews which are uniquely comparable as they are all reviewed using the same
rating guidelines